Applaws cat food: reviews, composition analysis, price

What will you learn from the article?

1. History of Applaws Cat Food
2. Types of Applaws brand food
3. Benefits of Applaws Cat Foods
4. Disadvantages of Applaws food
5. Reviews from cat owners and veterinarians
6. Prices

It's good to be a loved cat. Kissed, caressed and most, of course, priceless. Fat, imposing, lazy and doing nothing. For you - all the blessings of the world and the master's love, for you - the best cats, expensive shampoos and elite food. There is only one problem that torments such a darling of fate - this is the problem of choice! How to choose the best from the best? To begin with, it’s better to find out about it. In this material we will talk about Applaws VIP level cat food.

Manufacturer

Applaws food is manufactured by MPM Products Limited (MPM stands for Making Pet Food Matters). By business standards, this company is still very young: it was founded in 2002 by John Kinsey, Roger Coleman and Roger Wood. Dissatisfied with the quality of dog food produced at that time, they decided to try to improve the situation on the market on their own and create their own unique product.

The first “samples” went on sale in 2006 and were initially distributed through a specialized UK network, but over time they entered the general market and became very popular. In 2013, the 100 millionth jar of wet food was sold.

The head office is located in Manchester, with representative offices in the United States of America, Russia, and Australia. Factories are built in more than 50 countries around the world. The company's products have received several awards.

In addition to Applaws, the company sells Encore and Reveal food, and Nature's Calling litter.

The company is strict in its selection of ingredients (all of them are suitable for human consumption). Meat is grown on environmentally friendly farms, and the same goes for fish. No animal experiments are performed.

History of Applaws Cat Food

Applaws cat food was presented for the first time only in 2009. In a short time, his reputation soared to unprecedented heights. The debut of the elite food is applauded by veterinarians and owners, and pets vote with their cleanly licked bowls. Of course, the best nutritionists from the British Institute of Nutrition participated in the creation of this food! All products of this brand comply with the quality regulations of the United Kingdom of Great Britain. The creators of super premium food expressed their concept with the succinct phrase “Everything is only natural and high quality!”

Range

The Applaws range of dry food looks like this:

• with chicken fillet (there are options for kittens, adults and older cats);
• with chicken and duck meat;
• with chicken and lamb;
• with chicken and salmon (quickly digested, does not overload the kidneys and liver, supports a healthy immune system);
• with ocean fish and salmon (it contains a lot of protein (fresh white fish, whitefish, fresh salmon, hydrolyzed), minerals and vitamins.

Added E1705 Enterococcus faecium cernelle 68 as an aid to intestinal microflora. Taurine - 2000 mg\kg, Omega-3 - 3%, raw ash - 10%).

Applaws treats:

• with beef;
• with Chiken;
• with tuna;
• with mackerel;
• with fish sauce.

Packaged in soft bags of 30 g or in plastic jars.

The treats do not contain a single gram of sugar, making them safe for teeth and gums.

Applaws canned food for older cats is also on sale, i.e. animals that have passed the age of 7 years. Offer your pet a delicious mix of salmon and tuna in a delicious jelly, or tuna with sardines, or soft chicken fibers, and we assure you that your cat will be satisfied.

Reviews

As is usual with super premium feeds, fame spreads faster than they do. According to reviews, some owners even brought Applaws from abroad as a souvenir for their pets.

Even when choosing a holistic food for your cat, you should consult with her first and offer a small package to try. If everything is in order and she is satisfied with the taste, within a couple of weeks it will be clear whether to buy a larger package or look for another option for your discerning pet.

Compound

• meat and meat ingredients (chicken, beef, lamb, duck);
• offal (liver, hearts);
• fish and fish ingredients (white fish, herring, whitefish, salmon, tuna), hydrolyzed protein, seafood (shrimp);
• chickpeas, lentils, peas, rice;
• fats and oils (fish, chicken, fish sauce, coconut oil);
• beet pulp, cellulose plant fibers - fiber to stimulate peristalsis;
• brewer's yeast - well absorbed by the cat's delicate stomach, serves as a source of mannan-oligosaccharides and probiotics, and has a beneficial effect on intestinal microflora;
• cellulose fiber - supposedly for better passage of food, but its quantity is too small (only 0.03%), in addition, this is not the best quality option;
• extracts of herbs and plants or dried and crushed parts, vegetables, berries, fruits (yucca Schidigera, rosemary, citrus fruits, spinach, tomatoes, cranberries, apples, pears, alfalfa, potatoes, broccoli, seaweed, celery, potato starch, thyme);
• vegetable gelling agent;
• useful nutritional supplements (minerals, vitamins).

Expert opinion

Dusheba Vera Ivanovna

In 2010, she graduated from the Moscow State Academy of Veterinary Medicine named after K.I. Scriabin with honors, specializing in veterinary medicine. I regularly attend veterinary conferences, congresses, and webinars.

If your pet only eats dry food, he will need to drink more than an animal with a natural diet. Make sure that your cat has access to clean water at a comfortable temperature around the clock. Otherwise, problems with the stomach and kidneys will begin.

Advantages

Applaus series feed:

1. Made from natural products, therefore they are hypoallergenic.
2. 80% of the protein in the diet comes from animal ingredients.
3. Most feed products do not contain grains. Starch from grain feed enhances fermentation processes in the intestines and may contain allergens.
4. A large number of biologically active natural components - algae, brewer's yeast, beet pulp. Antioxidants and essential carboxylic acids come from salmon oil tocopherols.
5. Microelements and vitamins come from guaranteed supplements.
6. To normalize digestion, symbiotic E 1705 is used. Methionine comes from a synthetic drug. The source of Taurine is the dark muscle of the chicken.

Advantages and disadvantages

• The percentage of meat ingredients is high. This is good news: after all, cats, as predators, need a lot of protein, and not vegetable protein (which many foods “sin” with), but animal protein. It is well absorbed and beneficial to animals.
• No corn, soy or wheat ingredients. These ingredients are added to increase weight, but not for benefit: they are strong allergens, in addition, they cause diabetes, obesity, and problems with the gastrointestinal tract. and metabolism.
• The food is rich in vitamins, minerals and other beneficial substances.
• Only plant preservatives are used: rosemary, citrus fruits, tocopherols.
• There are no genetically modified products, chemical colors or flavor enhancers, no traces of medications or hormones.
• Added natural flavors - chicken gravy.
• The line can be called wide: it contains both dry granules and wet canned food, and treats.

• Applaws food is not so easy to buy at a regular pet store. However, ordering online is not a problem.
• The price tag cannot be called small either.
• It still happens that distributors put old labels on updated packages that contain translation errors.
• The manufacturer claims that its food is completely hypoallergenic (Naturally hypoallergenic), but it still cannot be considered as such: it contains eggs, which are not hypoallergenic ingredients.

Get acquainted with interesting cat breeds with the help of our encyclopedia: British Longhair, Tonkinese, Elf.

Feeding recommendations

The average daily intake is indicated by the manufacturer on the packaging and varies depending on the type of food, as well as based on the weight and age of the animal. The dosage is divided into two doses and on average is (g/day):

• cat weighing up to 4 kg – 25-40;
• about 5 kg – 40-60;
• 5-8 kg – 60-100.

In spiders

Kittens up to 4 months old need no more than 55 grams of food per day. From 4 to 6 months – up to 70 g. By the age of one year, the dosage should correspond to the feeding standards for adult animals.

Spiders in jelly

Six delicious options, there is a percentage. The main ingredients are:

• chicken breast 55%;
• tuna meat 55%.

These two ingredients are exhaustive and indicate the excellent quality of the food. Additional Ingredients:

• beef 7%;
• lamb 7%;
• chicken liver 7%;
• salmon 7%.

Already more modest, general names that do not give us an idea of ​​what specific parts of beef and lamb were used for production. Vegetable gelatin or carrageenan is also added to the food.

What’s interesting is that the last ingredient is water, and its amount varies from 35.5% to 44%, mostly 37%. But for some reason, water was placed not in second place, according to its mass fraction, but in last. One might suspect marketing games, although on the other hand, the percentage is still indicated.

Guaranteed Analysis

• Crude protein: 12.5% ​​to 15%.
• Crude fat: 1%.
• Fiber: 1%.
• Ash: 1%.
• Humidity: 82-84%.

Conclusion

We like these spiders better because of their “first fiddle” in the form of chicken fillet and whole tuna. However, we are slightly disappointed that the second largest mass fraction of water was not in second place, but in last place. Well, it would be better without carrageenan.

Pauchi with broth

Six variations. The percentage is not specified. In first place in the lineup:

• tuna meat (tuna whole meat);
• chicken

As an addition:

• fish and chicken broths;
• anchovies;
• seaweed;
• shrimps;
• chicken breast;
• pumpkin;
• asparagus (asparagus).

Guaranteed Analysis

• Crude protein: 18% to 20%.
• Crude fat: 0.3% to 1.0%.
• Fiber: 1%.
• Ash: 1-2.5% (mostly 1.5%).
• Humidity: 77-81%.

Conclusion

This food already contains more protein, although there is still not enough fat to be a complete diet. The complaints are the same: there are no percentages, generic product names, but the packaging has a “window” that allows you to evaluate the contents without opening the package.

Pots with aspic

This amazing-looking dish consists of pieces of meat, laid in layers and filled with jelly. The packaging, as in the previous food, is transparent, there is no percentage. There are only 6 variations, in which the first place is given to:

• tuna;
• chicken.

Add aspic:

• mackerel;
• carrots and green peas;
• pumpkin;
• lamb;
• shrimps;
• anchovies.

It also contains carrageenan.

Guaranteed Analysis

• Crude Protein: 8% (mostly) – 13%.
• Crude fat: 0.01% to 1.0% (mostly 0.05%).
• Fiber: 1%.
• Ash: 3%.
• Humidity: 85%.

Conclusion

The food is practically low-fat and will not harm the cat’s waist. From the claims the same common names, carrageenan, transparent packaging.

Canned food in jelly

There are five flavor variations in total. The percentage of components is indicated. In first place are:

• chicken 56%;
• chicken breast 56%;
• mackerel 56%;
• sardines 56%;
• tuna meat (in English tuna whole meat - literally whole tuna meat) 56%.

As you can see, the first ingredient is in decent quantity. Unspecified names like “chicken” or “mackerel” are a little confusing, but it is what it is.

Added additional ingredients:

• mackerel 4%;
• mango 6%;
• sea ​​bream 4%;
• shrimp 4%;
• seaweed 4%.

And also the addition of vegetable gelling agent, or vegetable gelatin. On the official website, in the description of the product, it is written that human grade carrageenan (meaning suitable for human food), obtained from algae, has been added as a gelling agent, and the composition contains vegetable gelatin. Either both ingredients are there, or it's a mistake. But it would be better if there was no carrageenan. Although it is an EU-approved supplement, its excess in the body can cause inflammatory bowel disease.

Guaranteed Analysis

• Crude protein: 10% to 14%.
• Crude fat: 0.1% to 1.0%.
• Fiber: 0.1-1%.
• Ash: 1-3%.
• Humidity: 85% (mostly) – 84%.

Conclusion

Although, unlike the previous food, the composition indicates the percentage, which is a definite plus, we are a little confused by common names like “chicken”, as well as the presence of carrageenan. Canned food is not complete; it is better to use it only as a supplement to the main diet.

Pate in lamisters

A delicious-smelling (I tried it myself!) pate, positioned as a complete product. There is a percentage of components. There are only 3 flavors, and in the first place in all variants is chicken without specifications, whose mass fraction is 35-39%. It is supplemented by:

• pork 23-27%;
• turkey 4%;
• salmon 4%;
• trout 4%;
• lamb 4%;
• fish 4%.

And they contain vitamins and minerals everywhere. Only vitamin E, copper sulfate and zinc sulfate are listed as additives. The calcium-phosphorus ratio is not specified.

Guaranteed Analysis

• Crude protein: 10%.
• Crude fat: 5.5%.
• Fiber: 0.2%.
• Ash: 2.3%.
• Humidity: 82%.

Conclusion

It's good that the pate does not contain carrageenan or preservatives, but all its ingredients are not specified. The calcium-phosphorus ratio is unclear. As a main food, with caution, as an additional food - for the health of cats.

Reviews

...veterinarians

Kruglova Elena Stepanovna (veterinarian) – The food consists of only advantages

Applaws is a food of the highest level, the recipe and technology of which are developed by scientists from the British Institute of Nutrition. The main advantage of the food is the absence of grain crops, which are sources of gluten. Which, in turn, causes dandruff and hair loss in animals, and also causes swelling and the appearance of ulcers on the internal organs. The assortment is quite wide; food is produced not only for healthy pets, but also for problem ones (a separate medicinal line is produced).

The food has a huge content of protein, amino acids and vitamins necessary for health and proper development. Another additional advantage is the shelf life of opened dry food; you can safely leave dry food in a bowl and go away for the whole day. During the day, the food will not dry out and will not lose its taste. The only drawback is its relatively high price. But if we take into account the high nutritional value of this food, we can safely say that it will be required two times less than cheap economy class food.

Naumov Sergey Vitalievich (veterinarian) – I recommend only Applaws to my cats and kittens

The unequivocal opinion of specialists - veterinarians regarding Applaws food - they help preserve and maintain the health of cats and kittens. They become more active, and the condition of their skin and coat takes on a good and healthy appearance. Grain-free food with low carbohydrate content also cannot be left unnoticed.

It is this composition that prevents obesity, is hypoallergenic and improves digestion. Just don’t forget to have a sippy cup with a constant supply of clean water near the bowl of dry food to prevent your pet’s body from dehydration.

Vegetova Lyudmila Borisovna (veterinarian) – Very good food

I didn’t notice any negative aspects in the food. If you are planning to feed your cat premium food, Applaws is a worthy representative. This food can replace a complete and, most importantly, balanced diet for your pet. In addition, Applaws dry food perfectly relieves domestic cats of tartar.

Among other things, Applaws is designed for different types of pets. There are medicinal foods, and there are also foods for healthy individuals. There are so many flavor varieties in food that everyone will choose something unique and special for themselves. However, despite such a good composition, try not to feed your pet dry food every day. Try to vary the diet, such as canned food or other wet food.

...consumers

Evelin_06 – We are delighted

I am the happy owner of three cute cats. They all eat Aplaus food with pleasure. I chose it because of its composition. I really liked the absence of grains. Kitties go to the toilet regularly without having any problems with it. They became more active and playful. And I don’t know if this is a plus or a minus. Can you imagine what it’s like when three cats go crazy…. In general, I am completely satisfied with the food and have no plans to change it.

Marmon – Ideal, not food

I’ll say right away that if your wallet allows it, be sure to take this food. My cat is a fastidious Scottish Fold. Initially, they fed him natural products, but all the time something was wrong, sometimes undercooked, but cold, sometimes hot. We struggled a lot with this. Our veterinarian recommended Applaws food to us. We chose the flavor with extreme care, you understand. But when they gave it to the cat, they couldn’t believe their eyes. He was completely satisfied with everything. And the taste and smell, and even the size of the pieces. Since then we have been giving only Applaws. We tried different tastes and types. Everything is thrown on both cheeks.

Dana_220690 – I didn’t see anything good

Good afternoon. I want to share my experience in using the food, and, of course, leave my review. It may even warn others against purchasing this food. The first impression of the food is excellent: British production, high-quality composition, the price is reasonable for a holistic practitioner, and there is also an additional fastener on the packaging that prevents airing of the opened food. Well, that's probably all. I didn't find any more advantages.

Immediately on the third day of using this food, my Masya had an incident. My Masinka shit herself. Initially, I assumed that all this was temporary due to a change in food. But a week passed, and the situation did not change. The veterinarian advised us to change the food, as if it was not suitable for you. After the shift, everything immediately fell into place. Masya is content and happy, running and jumping. In addition, the food has a specific and rather unpleasant odor. In conclusion, I will say one thing, in theory everything is fine and wonderful, but in reality, not so much.

Sources:

https://mirkotyat.ru/pitanie/otzyvy-o-kormah/korm-dlya-koshek-applaws.html https://zverki.click/koshki/pitanie-koshki/obzor-kormov-dlya-koshek-applaws.html https://porodakoshek.ru/korma/korm-dlya-koshek-applaws-ego-sostav-i-otzyvy.html