ProTail food for cats is an economy class food. It is produced in our country. This food is produced by , which is a Russian division of Aller Petfood A/S. In addition to cat food, the company produces food for dogs.
On the official website you can find detailed information about the composition of feed, feeding standards, and also learn a lot of useful information about our pets.
Review of ProTail food for cats
ProTail is a budget option for cat food. It is made from cheap by-products and a large number of grains, so it costs much less than higher quality feed.
ProTail goes on sale both in the form of crispy croquettes and in pouches containing pieces of food drenched in sauce. Manufacturers have taken care of the convenience of cat owners by providing food packaging with a tear-off edge. If you give this food not only to your own pets, but also, for example, feed animals on the street or at your place of work, you may not have scissors at hand. Instead of calmly feeding the cats and going about your business, you will be forced to search for a suitable object to open the package or try to tear it, inevitably spilling half of the granules. With ProKhvost food, such a problem will not arise: its packaging can be opened in one motion.
To the attention of fussy tailed owners: if your pets, having tasted a certain dish, turn away from it the next day, demanding something new, ProTail will help you diversify their menu. The wet food produced by this company will satisfy even the most picky cat! Whatever your pet wants - chicken, rabbit, turkey, beef, veal or fish - there is sure to be something he likes in the ProTail food range.
Compound
The list of components of cat food Rokhvost (PROkhvost) looks like this:
- meat and meat components (pure meat - 4%, the rest - by-products): rabbit, turkey, beef, chicken, lamb, veal, quail, chicken;
- fish and fish components (fish fillet - 4%, the rest - fish products): salmon, herring;
- cereals;
- animal and vegetable fats (Omega fatty acids);
- yeast (source of B vitamins);
- sugar beet pulp;
- antioxidants E320 and E321;
- soy protein and gelling agent;
- vitamins of group B (B2, B3, B4, B5, B6), E, A, D;
- taurine;
- mineral supplements (manganese, iodine, iron, zinc, copper, selenium);
- preservative (myco carb);
- natural flavoring additives.
Product range
Both dry and wet ProTail food is produced for cats of different ages. This allows you to choose the most appropriate nutrition for each age group.
Pauchi
Most often, cat owners buy food for their pets in the form of spiders. A pouch is a sealed bag containing wet canned food. Often, food in pouches can be a substitute for everyday food, but it is not recommended to constantly feed your cat only food.
For kittens
There is only one form of canned food for kittens. This is a very cheap soft food that can be given to kittens from the age of two months. The main component of this food is chicken meat in sauce. Spiders are usually not sold individually, but they can be purchased in a package of 25 bags of 85 grams - this is much cheaper. The food contains all the nutritional elements necessary for the normal development of the animal, from carbohydrates, fats and proteins to vitamins, minerals and taurine.
The composition of the feed is as follows: liquid - 81%, protein - 8%, fat - 5%, ash - 2.5%, fiber - 0.5%, calcium - 0.19%, phosphorus - 0.15%.
For adult cats
There are many flavors of wet food available in the form of spiders, intended for adult cats that are already one year old, but not yet eleven years old: with turkey, liver, fish and rabbit flavors. There are also several foods with combined flavors: “Meat assortment”, “Veal and lamb”, “Chicken and quail”, “Beef in sauce”. The weight of the spider is about 85 grams.
The composition of the food is as follows: liquid - 81%, protein - 7%, fat - 4.5%, ash - 2.5%, fiber - 0.5%, calcium - 0.1%, phosphorus - 0.09%.
For older cats
Specialized food is not produced for older animals, but products designed for adult animals are also suitable for older cats.
Dry
Perhaps the most convenient form of food for cats is dry food. It does not stain dishes, does not require special storage conditions and is cheap. It is ideal for those who do not have enough time to prepare food for their cat. Unfortunately, it is impossible to feed animals such food constantly, since with constant consumption it can lead to the development of serious diseases of the digestive system.
For kittens
Dry food ProTail for kittens is made without the use of flavor enhancers, flavorings and other chemical components that can harm the baby. Suitable for animals over three months old. Thanks to the high-calorie complex, these foods provide the kitten with a boost of energy for the whole day, and the presence of the optimal amount of vitamins and microelements in the composition will help the body develop normally. Contains natural chicken meat. Available in both large packages of ten kilograms and small packages of 350 grams.
The percentage composition of the feed is as follows: protein – 36%, fat – 12%, liquid – 10%, ash – 9%, fiber – 3.5%, calcium – 1.8%, phosphorus – 1.1%.
For adult cats
ProKhvost's assortment includes most foods for adult cats. Foods are available in beef, chicken, rabbit and fish flavors. They are produced in small packages of 350 grams, medium ones of a kilogram and large packages of ten kilograms. The high content of natural animal proteins makes the taste of the product as close to natural as possible, making these foods appealing to the most demanding cat. The shape of the crispy croquettes promotes mechanical cleaning of teeth, which provides excellent oral care. It is worth noting that ProTail food is rich in taurine, which is necessary for the animal’s visual acuity, as well as for the prevention of diseases of the nervous system and heart. The composition also includes natural pieces of meat, which are a source of all essential amino acids necessary for normal life.
The composition of the feed is as follows: protein – 30%, fat – 10%, liquid – 10%, ash – 9%, fiber – 3.5%, calcium – 1.8%, phosphorus – 1.1%.
For older cats
There are no separate ProTail food for older animals, but if necessary, you can feed your pet with this product to ensure its longevity. If you have not given ProTail to your cat before, and the old food is no longer suitable for her according to age restrictions, offer her this food. She might like this product.
Cans
ProTail canned food is available not only in bags, but also in cans. The undoubted advantage of this form of release is its longer shelf life compared to others, but this immediately affects the price. In addition, the range of canned food in jars is not so rich.
For kittens
ProKhvost's assortment does not include canned food for kittens in jars. Buy your kitten canned food in bags and supplement it with a small amount of dry food.
For adult cats
The range of food in cans is significantly lower than that of a similar form in pouches, however, among them you can find several foods that your pet will like. On sale there is food with the taste of chicken and rabbit, salmon and trout, and cold cuts.
The composition of canned food in cans is as follows: liquid - 81%, protein - 7%, fat - 4.5%, ash - 2.5%, fiber - 0.5%, calcium - 0.1% and phosphorus - 0. 09%.
For older cats
There is also no separate food for older cats. You can buy them spiders for adult animals and dry food for natural teeth cleaning.
Manufacturer information
ProTail dog food is manufactured in Russia. The place of release is Tver. But the plant that produces this food belongs to the Danish concern Aller Petfood A/S. Distribution is handled by the company Welcome. This company also produces Probalance food. And if the latter is premium food. That ProKhvost is a representative of the niche of economical feed on the market. However, a well-known concern is developing the food, which means its quality should be high. After all, almost the flagships of the market participated in the development.
Regarding the preparation procedure, the manufacturer reports that it uses only selected grains. Regarding meat, the choice fell on poultry.
As a pre-treatment, a dehydrogenation procedure (or dehydration) is used. Do not forget that more expensive but high-quality meat is excluded from the economy class of food.
The production of feed itself does not include anything new:
- All components are brought to the factory and, after grinding, enter the mixer, where they are mixed.
- After the mixer, the mixed components (chopped cereals, meat, vegetables) undergo heat treatment at temperatures up to 150°C. This is done to sterilize future food.
- After temperature treatment, boiled water is added to the mixture and this liquid enters a special compartment of the machine. There the formation of granules occurs.
- After this procedure, trace elements, vitamins and other biologically active substances are sprayed onto the finished granules.
- Next, the finished feed pellets go to packaging.
It should be noted that ProTail dog food is not represented in the widest range. There is only one wet food available. It’s called “ProTail “With Beef in Sauce.” The package indicates that the percentage of beef in the product is at least 4%. You should not count on whole pieces of meat in the package - rather, they will be small pieces of minced minced meat. Produced:
- In packs of 85g . The cost of such packaging: 14 rubles. (if you take it from the supplier) and 20-25 rubles in stores. The supplier only sells packages of 25 packs costing 388 rubles.
- Cans of 415 g . The cost of such a jar is 50 rubles from the supplier and 70-90 rubles in stores.
- Cans of 850 grams cost 125 rubles. They most often have promotions from the manufacturer, which reduces the price to 110 rubles.
Dry food is available in a wider range. The differences start with packaging. Dry ProTail is packaged in the following packages: 0.5, 2.5, 10, 13, 15 and 20 kg. The only differences are in the diet offered. You cannot find any special type of food in a specific pack size. The entire line is presented equally.
The flavor options are as follows:
- Assorted meats.
- With Chiken.
- With beef.
- Salmon with rice. This food is available only in the version “for dogs with sensitive digestion”. You can buy this taste for active dogs only in the line of elite food. The price will be appropriate.
By type of diet, food varies according to the level of activity of dogs:
- For active dogs . Available in all possible flavor variations, except salmon with rice. It has no special characteristics. The vitamin-mineral complex is most likely biased towards energy efficiency. The price for a bag weighing 2.5 kg is 210-240 rubles.
- For dogs with normal physical activity . The simplest food, which is made with a slightly different percentage of substances in the coating. And the actual size of the granules also affects the number of microelements and how they are absorbed by the body. Price for 2.5 kg – 210-240 rubles. There is no salmon and rice flavor option.
- For dogs living in urban environments . The last regular food is ProTail. Differs from others in the size of the granules. The “salmon with rice” option also doesn’t taste good. The price ranges from 210 to 240 rubles per 2.5 kg bag.
- For puppies and nursing bitches . This food has a much higher content of minerals and vitamins. The granules are extremely small, which is not surprising. Due to probiotics, the digestibility of the feed is increased, and the balance of substances is made the same as in ProBalance (feed from the premium line from the same manufacturer). Price 340-400 rub. for 2.5 kg.
- For dogs with sensitive digestion . This food stands out from the general line. Salmon meat is used as a meat product, and rice is used instead of the usual cereals (corn and millet). This food is more expensive: for 2.5 kg you will have to pay 340-360 rubles.
Please note that the indicated price varies slightly. In the example of 2.5 kg packages this is not so noticeable. But when it comes to 20kg bags, the difference is about 300-400 rubles. Foods for puppies and dogs with sensitive digestion cost a lot of money.
The diet for puppies and nursing dogs is very different from the rest . But a comparison of diets depending on the activity of dogs showed a very interesting fact: the composition of the feed is identical. Only the shape of the croquettes differs. However, no one provided documentary evidence of this fact. Therefore, there is an opinion that the composition of the Vitamin and Mineral Supplement (the ratio of elements in it) changes. However, the manufacturer did not make this information publicly available.
The manufacturer declares its food as complete food. There are many reviews on the Internet about how true this is, but we’ll talk about them later. The fact is that a detailed analysis of the composition disputes the manufacturers’ claims, but let’s be honest and go in order.
Let's pay attention to the information indicated on the pack of food:
- Having examined it in detail, you can see that the fat and protein content is very low. No, this does not mean that the manufacturer is violating anything. If you have what is called a “sofa-loving” dog, then this food is ideal for it. But, if an animal walks for a couple of hours a day and doesn’t just wander around on a leash, but actively runs and plays, then such a diet will not be enough.
- It is also worth paying attention to the indicated composition: “Meat and animal products.” This formulation can often be found on economy class feeds. And this is in a sense a lottery. After all, a conscientious manufacturer will put real, albeit not the highest quality, but not harmful meat into the food. Or maybe you’ll be unlucky and the following will be used as food: heads, skin, hooves and horns. Not the most useful ingredients. However, as a result of tests, the presence of the latter elements was not confirmed. Most likely, the remaining raw materials from ProBalance are used to make ProTail.
- And the last important nuance in the composition. For some reason, the entire list of ingredients does not indicate the amount of carbohydrates. But it is 46%, which is too much for any dog. Even the most active dog will quickly gain excess weight on such food.
To understand the content of vitamins and other substances, please refer to the manufacturer’s website. We have the following table:
- Flavoring additives are indicated without specifics. This is a little alarming, but what should you expect from economy food? There are enough necessary nutrients (vitamins and minerals). But this statement is based only on the indicated dose of vitamin A. It corresponds to the average daily dose.
- It is common to talk about preservatives and antioxidants all the time.
- With antioxidants, everything is simple: the composition contains a specific amount of vitamin E. This vitamin acts as an antioxidant and preservative, preventing the breakdown of fats and prolonging storage.
Just remember one axiom: vitamin E used as a preservative cannot serve as a source of this vitamin. It is simply not absorbed by the body!
Feed composition
Those who are interested not only in the quality of cat food, but also in its exact composition, will probably be disappointed: only general information can be found on ProTail packaging; details cannot be found even on the official website.
What exactly is contained in ProTail food?
First of all, grains and something called “plant products”. What exactly is hidden behind this name is not known exactly, but judging by the composition of similar products, it could be crushed corn grains, soybeans or beet pulp. All this (especially corn) does not bring much benefit to the cat’s body. And if you consider that the plant component occupies an honorable first place in the list, it is not difficult to guess that it is the most abundant in the food.
In second place we see meat and its processed products. One can only guess about the quantity and quality of this component, but, of course, it contains neither domestic chicken nor premium beef, but there is an abundance of processed skins, sinews, cartilage, tripe - everything that belongs to waste. All this is quite edible, but not very nutritious.
Third place on the list is divided between vegetable oils and animal fats. These components are extremely important for the health of the animal, as they supply the body with valuable fatty acids.
In addition, the food composition is enriched with a vitamin-mineral complex and an important amino acid for cats - taurine, which helps maintain visual acuity and normal heart function.
It should also be noted that it contains yeast, which is indispensable for beautiful wool, natural flavors, and flavoring additives. There are also preservatives and antioxidants, but, as manufacturers convince us, they are completely harmless.
Specifics
Holistic-grade food can be selected for any breed (for example, Snowshoe, Maine Coon, Munchkin, Peterbald and Don Sphynx), including those suitable for sterilized cats.
When choosing a new diet for your pet, you need to focus on the following points:
- age of the cat;
- size, degree of fatness;
- activity;
- animal preferences;
- manufacturer's recommendations.
For example, it is worth considering the range of Pronature Holistic food.
- Pronature Holistik dry food with duck and orange for adult cats. Orange is a source of vitamins A, B, C, and also contains calcium. The composition contains fresh duck meat, as well as dehydrated chicken meat and herring flour. Among the ingredients, it is worth noting chamomile, which has anti-inflammatory properties, soothes and stimulates digestion. Tomato and beetroot are added as fiber sources. The diet does not include grains, so it is more easily processed by the cat's digestive tract.
Added fruits and vegetables to the diet
- Pronature Holistik dry food with Atlantic salmon and brown rice for adult cats. The main component of this mixture is fresh salmon meat. Brown rice provides your pet with B vitamins and fiber, which is essential for digestion. The composition includes avocado fruit, a source of vitamin E. Promotes rejuvenation, improves skin condition, and serves as a prevention of cardiovascular diseases. Omega-3 and Omega-6 fatty acids are also added for healthy skin and coat. To preserve the properties of the product, rosemary extract and tocopherol were used.
Blend for maintaining healthy skin and coat
- Pronature Holistik dry food for adult cats with cranberries and turkey. The main component of this mixture is turkey meat. Dried cranberries are included as a source of vitamin C. It also contains flavonoids and antioxidants. The composition of the food is developed in accordance with the latest nutritional research and prevents the development of obesity. The mixture contains green tea extract, mint and cellulose, which support oral health and fresh breath.
Diet with turkey and cranberries Pronature Holistic
- Pronature Holistik dry food for older cats with ocean white fish and Canadian rice. In addition to the main ingredients, it contains organic olive oil, which contains monounsaturated fats that take care of heart health. To support digestive tract health in older cats, dried beet and tomato pulp (sources of natural fiber), as well as yeast extract containing prebiotics, have been added.
Mixture for cats over 10 years old
Which food should I choose?
ProKhvost offers a large selection of flavored cat food options. Depending on your pet’s preferences, you can offer him several options for dry and wet food, including canned food.
For kittens
The choice of ProTail food for babies is small: dry and wet, both with chicken flavor. However, the lack of variety does not at all reduce appetite. Kittens love both the crispy croquettes of dry food and the juicy slices of wet food dipped in delicious gravy.
For adult cats and kittens
For adult pets, starting from one year of age, the company offers:
- dry food - with the taste of fish, beef, chicken and rabbit;
- wet food - with the taste of liver, turkey, fish, rabbit, veal and lamb, chicken and quail, fish, cold cuts;
- canned food comes in the flavors of rabbit, chicken, salmon and trout and cold cuts.
Range of dog food
It must be said that Rogue dog food is not represented in the largest assortment. Only one liquid food is offered. Its title is “Scoundrel.” With beef in sauce." The packaging indicates that the product contains at least 4% beef. You shouldn't rely on whole pieces of meat in a pack - most likely, these will be small pieces of minced meat. Produced:
- in packs of 85 g;
- 415 g cans;
- 850 g cans
Dry food is presented in a wider range. Dry “Rogue” is packaged in the following packages: 0.5, 2.5, 10, 13, 15 and 20 kg. The only differences are in the diet offered. There is no special type of food in a specific size package. The entire range is equal.
Flavoring types.
- Assorted meats.
- With Chiken.
- With beef.
- With salmon and rice. This food is produced only in the form “for dogs with sensitive digestion”. This taste can only be purchased in a line of exclusive foods. The cost will be appropriate.
By type of diet, food varies according to the activity of the dogs.
- For the active. Available in every flavor imaginable, except salmon and rice. It has no special characteristics.
- For dogs with normal physical activity. The most common food, which is produced with a slightly different percentage balance of ingredients. There is no "salmon and rice" taste.
- For dogs living in cities. Also ordinary food. The size of the granules differs from the others. There is no "salmon and rice" taste.
- For nursing bitches and puppies. This food contains a much higher percentage of vitamins and minerals. The granules are very small, which is natural. Through probiotics, feed absorption has been improved, and the balance of elements has been improved, as in ProBalance (food from the premium line of the same manufacturer).
- For dogs with sensitive digestion. This food falls out of the general line. Salmon meat is used as a meat product, and rice is used instead of regular cereals (corn and millet).
Note: The diet for nursing dogs and puppies varies significantly from others. But a comparison of food based on the dogs’ activity demonstrated a very interesting fact: the food recipe is similar. Only the configuration of the croquettes differs. However, this circumstance has not been documented.
Advantages and disadvantages
ProKhvost food, like any other budget-class product, has its advantages and disadvantages. When deciding whether to buy this food for your pet or not, weigh the pros and cons.
Advantages
The advantages of ProTail food are:
- wide range of tastes;
- low cost;
- true information about the presence of preservatives and antioxidants in the feed.
Flaws
The disadvantages of this food include:
- lack of specificity when listing the ingredients included;
- the presence of artificial antioxidants;
- low prevalence (most often this type of food can be found in Fixprice).
Food trainer for cats
A little about the types of food
Among those who keep cats at home, there is an opinion that fluffy beauties should not be given dry food. But it is the composition of “Trainer” that refutes these claims:
- The pet receives the required eighty percent protein (this can be poultry and turkey).
- The food also contains additional components: corn, seaweed, cranberries.
In addition to those mentioned, you can find several more positive points:
- The taken meat product undergoes rapid heat treatment, as a result of which the amino acids do not have time to break down.
- The composition uses only natural dyes, and they do not cause allergies in cats.
- Cranberries and seaweed preserve the animal's kidneys.
As veterinarians note, the food can cause allergic outbreaks in animals because it contains corn.
Find a suitable pack of goods
When choosing the “Trainer” mixture (its line is extremely diverse), you need to remember about your favorite:
- Special packaging for small kittens. The composition of the product is as follows: meat components - turkey and chicken, vegetable components - cranberry, algae. By the way, according to experts, these granules can also be given to pregnant cats.
- Mint, chicory, peas and pork are added to the food for young animals.
- For adult animals, the food composition is completely different: chicken, turkey, tuna, beef.
- For sterilized animals, a mixture of dried legs is suitable, to which mineral supplements and vegetables are added.
- There is also special food for “elderly” cats, which most often have stomach problems.
Popular articles Mute swan
Worth a listen
On animal forums, questions are raised about feeding pets. Many advocate dry formulas, in particular the “Trainer” composition:
- Svetlana, the owner of a sterilized cat, writes that she bought several types of food for her pet. The cat does not refuse various treats.
- New to the conversation, Nikolai also purchases various types of product for his British cat. Reading the description of the product, he saw the substance biotin, which is necessary to make the animal's fur shiny.
- Another young man believes that the corn and rice included in the pellets are not premium products. Although his pet happily eats food with any flavor, Stas says that he will not buy this food again.
- Veterinarians advise owners who feed their pets only dry food. Firstly, the animal must have a constant bowl of water. Secondly, you need to keep feeding under control and take tests after a certain period to be sure that everything is fine with the animal.
Some feeding recommendations
The animal must be accustomed to the Trainer food gradually, as with any dry food, although the transition period passes quickly. If the animal is accustomed to new food, then you can take a product with a different taste. A one-time norm should be established and strictly observed, and the cat should not be allowed to pass it on. Veterinarians advise choosing combined feeding: alternating dry granules with a wet formula and ordinary food. Such food, in their opinion, is ideal for an animal that needs a diet: it does not contain a large percentage of fat. The components of the mixture stabilize the weight of the four-legged
It is important that the cat always has water in a separate bowl, but this product does not cause a “burning thirst”, as happens with cheap food
About brand qualities
"Trainer" is a high-quality product, which confirms the following:
- the composition rationally combines plant and animal components, and this provides the cat’s body with the required amount of amino acids;
- protein components are biologically valuable: meat for production is taken fresh, slightly chilled;
- the fats contained are of vegetable origin;
- the product contains substances necessary for the prevention of “cat diseases”;
- Thanks to the components of the composition, the animal’s intestines work normally.
Price and where to buy
ProTail food can most often be found in stores like Auchan or Fixprice. It is occasionally found in pet stores.
Cost of dry food ProTail:
- from 50 rubles for a three hundred and fifty gram package;
- 125-130 rubles – per kilogram;
- a ten-kilogram package costs a little over 1,000 rubles.
The cost of eighty-gram ProTail spiders starts at 15 rubles.
Canned food (four hundred and fifteen gram packaging) costs from 60 rubles.
Rating of the best cat food
What food can be called the best? Felinologists believe that the ideal diet is one that contains large quantities of proteins, diluted with a small amount of fats and carbohydrates. It must contain a vitamin-mineral complex and organic compounds.
What dry cat food do veterinarians recommend? The rating of nutrition that inspires confidence among experts includes:
Here are some wet cat foods that veterinarians recommend:
- Almo Nature is a food made in Europe. Advantages - high quality ingredients, absence of dyes, preservatives and flavoring additives, wide range.
- Innova Evo. The best varieties of meat and fish are used for production. Helps prevent urolithiasis.
- Grandorf is an Italian food with a hypoallergenic composition: no chicken, soy, or grains.
- Leonardo. Good meat products and quality meat are used for production. This food has excellent value for money.
- Applaws. This food has a high meat content. However, the price is quite high.
The fact that the selected food belongs to the premium or super-premium category does not make it the best: the components included in the composition may cause unwanted reactions in the cat or simply not to its taste. What cat foods do veterinarians recommend? In order not to harm your pet, experts advise choosing food based on the health status and individual characteristics of the animal. For example, neutered individuals require a special diet.
Feed reviews
ProTail cat food has not yet become as widespread as similar economy-class products, so there are quite a few reviews about it. However, based on what is available, you can get an idea about this food and decide whether it is worth offering it to your pet.
Reviews from veterinarians
Veterinarians speak rather reservedly about ProTail food. According to most of them, it can be given to animals only in exceptional cases, supplementing wet food with a small amount of dry food, but not vice versa. The “conditionally safe” additives E320 and E321 contained in it, as well as Miko Carb, which prevents the product from molding, can cause irreparable harm to the health of the animal, therefore ProTail cannot be used as a daily diet.
Manufacturer
ProKhvost is a domestic product. Produced at, is a division of the Danish company Aller Petfood A/S. The plant is located in the Leningrad region, in the village of Murino. The customer is VELKORM.
The customer emphasizes that all of its products are controlled at all production stages, and only domestic and fresh products are used.
Adhering to the principles of naturalness and balance, the manufacturer refused to use GMOs, dyes, flavor enhancers and artificial flavors. Danish nutritionists were involved in the development of the recipe, so the food complies with both the Russian TU 9219-019 and the European Pet Food Industry Federation standard.
Manufacturer and official website
“VELKORM” is a manufacturing company of two popular brands of ready-made animal feed: Rogue and Probalance. The company has existed for more than 10 years and confidently occupies its “niche” in the market.
The manufacturer and official website (https://delo-korm.ru/catalog/dlya-sobak/filter/brand-is-prohvost/) willingly introduces its customers to the history that they experienced. The “familiar” style of presenting information immediately catches your eye.
The website says that a “serious” path was immediately chosen for production. The main goal set by the company was to oust “promoted” import brands from the domestic food market in favor of domestic production. It is interesting that the company's leaders sought to find a way for mass advertising without raising the price of the product. Oddly enough, they found such a way, it was word of mouth.
In order for a product to sell itself, you need to invest a lot in it, not only money, but also effort. Realizing that you can only compete with quality, the manufacturer involved the country's leading specialists in the development of diets. For production, modern, specialized capacities of the Aller Petfood plant were chosen.
I would like to answer that manufacturers' representatives are constantly in touch with customers. Again, the communication style is “familiar”, but there is a positive result. For example, dangerous “E-shki” were excluded from the composition, since many potential buyers pointed out this drawback.